So..I recently started working for a Marketing Company and we cold call businesses all day, every day. I make at least 100 calls a day. This is my 4th week there and I've had 4 sales so far to 3 different customers. We sell Search Engine Optimization, Search Engine Marketing (Google, Yahoo, Bing Pay-Per-Click Campaigns).
I am happy I am selling..but there has to be a more efficient way of doing it! AND..I Love my job! Everyone is so positive and upbeat. However, they did have to let go a bunch of people because there were not selling. The requirement is 3 a week..and it should not be hard when making 500 calls a week! I keep getting told that "It's a numbers game!"
I picked up a couple of books. One is 'Cold Calling Techniques (that really work)' by Stephan Schiffman and the other is 'Never Cold Call Again' by Frank Rumbauskas Jr.
Help please!
(I am reading Jeff Jarvis' book - 'What Would Google Do' and I figured I would start a blog..see how it goes)
