Author: Leanne Hoagland-Smith
Do certain words in sales have greater strength than others?
For example strong sales words such as need or think may be so strong they turn off potential sales leads because these words imply a potential negative judgement.
Then there are those all too common questions such as “What is keeping you up at night?” which may reveal what sales training program you just completed.
So what is the purpose of strong sales words?
- To convince?
- To negotiate?
- To reassure?
From my perspective, any phrases that attract positive attention, work to continue to build the relationship and differentiate me from all those other gray suits are strong sales words. Agreement is one of those words. Another two are “How can I support you?” and “How can I make your day a little easier?”
By displaying emotional intelligence in the word selection I speak and write, I attempt to embed some emotional connection so that the other person believes I care about them as an individual. Now this may not work for all ideal customer profiles because there are some buyers who are more focused on what you can do for their companies.
And possibly my most favorite strong sales words are no words at all, just silence with a quiet smile.
If you truly want to increase sales, then scheduled a no risk 20 minute Business Growth Accelerator Session with Leanne Hoagland-Smith at 219.759.5601 CST where you will receive:
#1 – Quick assessment of your current sales process
#2 – One business growth strategy to increase results by 20% in 60 days
Consider giving her a call especially if what you have tried has not worked and you are ready to challenge and then change the current status quo.
