Wednesday, January 19, 2011

The 25 Mistakes - How to Avoid Them

Anyone who has never made a mistake has never tried anything new. Albert Einstein 

Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit. Conrad Hilton 

The greatest mistake you can make in life is to be continually fearing you will make one Elbert Hubbard 



1. One - Not Being Obsessed
                       
Maintain a commitment to results every single moment you at work; utilize tools and implement ideas quickly.

2.  Two - Not Listening to the Prospect

Never interrupt. Get key facts, isolate problems, and send the right message: "I am here to help you."

3. Three - Not Empathizing with the Prospect

Try to see the other person’s perspective; remember that you are not going to be thought of as the most important item on the day’s agenda. Develop respect for the prospect’s line.

4. Four – Seeing the Prospect as an Adversary

Strive to get the prospect to work with you; do not approach the sale from a confrontational mindset.

5. Five – Getting Distracted

Concentrate throughout your meeting; do not become disoriented by confusing or negative remarks from the prospect.

6. Six – Not Taking Notes

Establish control and reinforce the prospect’s desire to offer information by taking down key facts on a note pad.

7. Seven – Failing to Follow Up

Send professional-looking thank you notes at key points in the sales cycle. 

8. Eight – Not Keeping on Contact with Past Clients

Remember that someone who decides to use your product or service, then falls out of your current customer base, may still be a highly qualified lead.

9. Nine – Not Planning the Day Efficiently

Commit to a daily schedule and measure your actual performance against it.

10. Ten – Not Looking Your Best

Put forward a sharp, well-groomed, professional image when dealing with prospects.

11. Eleven - Not Keeping Sales Tools Organized

Make sure you are well organized (and use all the tools given effectively)

12. Twelve - Not Taking the Prospect’s Point of View

Isolate product benefits and highlight these for the prospect.

13. Thirteen - Not Taking Pride in Your Work

Stand behind your product and your company with pride; talk frequently with other about what you do for a living. 

14. Fourteen - Trying to Convince, Rather Than Convey

Demonstrate in a compelling way how your product or service can address relevant concerns. Do not apply “high pressure” sales tactics that ignore the needs of the prospect.

15. Fifteen - Underestimating the Prospect’s Intelligence

Strive to act as a conveyor of information; work with the prospect to identify problems that find workable solutions.

16. Sixteen - Not Keeping Up to Date

Do not assume that, once a sale has closed, you need no longer attempt to learn about the problems of the customer. Develop contact and monitor relevant publications to detect key trends in a given industry.

17. Seventeen - Rushing the Sale

Let the cycle progress at the pace that’s most appropriate for the prospect.

18. Eighteen - Not Using People Proof

Build credibility by highlighting past success with other customers.


19. Nineteen - Humbling Yourself

Operate from the assumption that you bring to the table a specific set of skills and a level of product knowledge that the other person can benefit from. Work with the prospect as a partner, not a supplicant.

20. Twenty – Being Fooled by Sure Things

Do not become distracted with sales on the horizon; this reduces your effectiveness in developing your customer base today.

21. Twenty-one – Taking Rejection Personally

Try to develop resilience and self-assurance when confronting rejection; remember that hearing a “no” answer is the only way to get to a “yes” answer.

22. Twenty-two- Not assuming Responsibility

When faced with a “no” answer, consider asking the prospect where you have gone wrong, or what mistakes you have made in the presentation.

23. Twenty-three – Underestimating the Importance of Prospecting

Develop good prospecting skills, and work daily to find new customers.

24. Twenty-four - Focusing on Negatives

Approach obstacles from a positive frame of mind; avoid negative habits such as complaining and gossiping.

25. Twenty-Five - Not Showing Competitive Spirit

Establish strong “battlefield strategies” that will help your “army” attain its objectives.




Stay tuned for the 25 Sales Habits of Highly Successful People.

Wednesday, January 12, 2011

"25 Most Common Sales Mistakes" by Schiffman (and what is working for me)

 I would like to share three things I have been doing lately:

  • Google Voice - anybody can sign up and it is free!
    • I give out my Google Voice number when leaving messages and speaking with Gatekeeps. People are most likely to call if I leave a shorter number. 
    • When a lead calls me back, I just call him/her back on my work phone
  • Constant Contact - the name says it all! Email Marketing - just go to ConstantContact.com
    • I started two different newsletters
      • One of for my current customers to give them tips and advice on how to get the most out of their Internet presence
      • The second for leads that are talking to me but have not yet bought
        • This is a bit different from the above one since I offer tips and advice and end it with talking about the latest and greatest types of products we offer
  • Being creative when it comes to lead generation
    • I was using YP.com in San Antonio for a while
    • Google Maps has also worked (I just go to the third page and find businesses that have not yet claimed their listing and/or do not have a website
    • Local Newspaper Websites
      • Whatever city I pick before I call I go their their local newspaper and try to brush up on the news - not just who is firing and hiring (a good indicator of a company that is growing or shrinking), but also what is happening around
    • I am going to try the Better Business Bureau in the current city I am working on
Without further adieu, here is a quick summary. Once I finish the book, I will post details.

"25 Most Common Sales Mistakes" by Steven Schiffman




  1. Not being obsessed
  2. Not listening to the Prospect
  3. Not empathizing with the Prospect
  4. Seeing the Prospect as an Adversary
  5. Getting distracted
  6. Not taking notes
  7. Failing to Follow Up
  8. Not keeping on contact with past clients
  9. Not planning the day efficiently
  10. Not looking your best
  11. Not keeping sales tools organized
  12. Not taking the Prospect's point of view
  13. Not taking pride in your work
  14. Trying to convince, rather than convey
  15. Underestimating the Prospect's intelligence\
  16. Not keeping up to date
  17. Rushing the sale
  18. Not using people proof
  19. Humbling yourself
  20. Being fooled by "Sure Things
  21. Taking rejection personally
  22. Not assuming responsibility
  23. Underestimating the importance of prospecting
  24. Focusing on negatives
  25. Not showing competitive spirit