Seven Hidden Buyer Questions

March 28th, 2013
Posted in: Telephone Sales Training

Do you need to build a telesales script or a sales presentation? Here is an easy-to-follow plan to build your script or presentation take time to answer the following hidden buyer questions. I call them the hidden buyer questions because these are the questions your prospective customers may not ask but need answered to help your prospect make a positive decision.

Seven Hidden Buyer Questions:

1. Why should I take your call?
2. Why should I take time to listen to you?
3. What’s my problem?
4. What benefits have you to offer my business?
5. How will you support these benefits?
6. Why should I make a decision to proceed?
7. Why should I proceed today? 
   BONUS TIPS 
   • Why should I trust you?
   • Why should I trust your company?

(from: http://www.salesxcellence.com/telephone-sales-training/seven-hidden-buyer-questions.html)