I get lots of cold calls from sales people trying to sell me stuff for my business. In most cases, I quickly brush off the caller, usually because they are unprepared, unfocused or because they simply do a poor job during the call.
However, last week, a salesperson managed to keep me on the phone AND schedule an online demo. That doesn’t happen very often!
After our call, he sent me an Outlook invite to ensure he was on my calendar. I accepted and yesterday I ensured I was at my desk at the scheduled time.
Unfortunately, the sales person failed to show up for the demo. No email. No call. No contact.
It is unlikely I will buy his product unless he contacts me later this week with a genuinely good reason why he missed Monday’s call.
Getting the time and attention of a decision maker is one of the most difficult aspects of selling and we don’t often get second chances if we screw up that initial contact or a subsequent pre-scheduled meeting, call, or demonstration.
You can’t win the sales opportunity if you don’t show up.
